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Sales numbers for December

Things seem to be going well.


RE works off a fiscal year so these are through their third quarter.

Monthlysalesvolumedec2024.pdf

Eicher
RE seem to be doing everything right, value for money with reliability but also targetting the market that likes retro bikes and has the money to spend, us old blokes!
I mentioned recently that a couple of our bigger UK dealers are flogging off 2024 Meteor Fireballs at huge discounts. Brand new, 3 years warranty and roadside cover for £2999, that's moped money.
 
RE strategy in the lineup is going after "budget Triumph" but with the new and used car markets in the US and much of the EU zooming to ridiculous price points (forcing students to look at low displacement), and most of the Japanese makers give the vintage category an afterthought...

And the big one: Harley Davidson is collapsing into oblivion, with no products aimed as new riders or scooter2bike customers, and all Honda has the Rebel, really... with DCT nobody wants...

RE has a huge playground to expand. Especially in the US and Mexico.

The Guerilla is probably going to be a new go to new-rider bike if it hits the US.
 
I think a large number of bikes registered in December are yet to be sold.
I also read recently, 500k hunters sold in two years. If all the numbers are calendar and they did sell almost 1M units in the last year, 25 percent were Hunters. Which may be true, but does not ring quite true?
 
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