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Scooters

vectinterceptor

Well travelled
Location
Isle of Wight
There are a few videos on here from India and one thing I notice is a lot of scooters on the roads, so why is there no Royal Enfield scooter. Most major manufacturers make them, Honda, Yamaha, Suzuki, Kawasaki and even BMW.
 
There are a few videos on here from India and one thing I notice is a lot of scooters on the roads, so why is there no Royal Enfield scooter. Most major manufacturers make them, Honda, Yamaha, Suzuki, Kawasaki and even BMW.
The Chinese are really attacking the scooter market with great success. I have friends who have some China scooters that have been just fine, for very affordable prices. Maybe the market just isn't there for RE to completely re-tool an entire new line?
 
Could be wrong (often am) but in India (from conversations) Enfield Bullets were seen as the natural progression from a scooter by the male population.
Harley & KTM hit the market with various models made on home ground

The 350 RE was preferred over the 500.

As a flooded market already dominated by Honda, Hero,Baja etc & iirc from a paper I read sell something like 40K units daily it would need to be something special to break into & as 2LZ states not worth the tooling
Suzuki scooters I believe only came in on the back of Maruti (Indian arm of Suzuki) & again whose cars dominated as affordable.

Kwak & BMW made no effort to develop scooters and simply rebadged Kymco & now zhonsing or such (as Ford did the Nissan Terrano many years ago (a friend's brother worked on that collaboration)

I'm sure one of our Indian contributers can give a more detailed & up to date figures I remember
 
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